Over the last two years, Snapchat has become the most influential social media platform with over 150 million active users. Business influencers are using Snapchat to leverage their online presence and as a marketing tool to connect with the followers.
Snapchat was initially built on the idea of posting pictures and videos for few seconds. Right now you can share a story or memories which will be live for a day making it a good avenue for marketing your business.
The app has become the ultimate social media network that inspires people every day with millions of people sharing their stories. There is always fresh content for users every day.
Businesses are currently using the app to promote their product and create brand awareness. Are you wondering how Snapchat can help build your business? Stay tuned as I give a step by step procedure on how you can use Snapchat to build your brand.
I will show you how to create awesome content that creates a deeper connection with the followers.
The app has a lot of opportunities you can take advantage of as a business person.
Steps of building the brand.
1. Create content
Snapchat helps in reaching a new audience in a new way with a new type of content daily. You can create marketing photos and edit them with different filters making them interesting. Add some lens effects to make them more appealing.
You don’t have to be disappointed at the turn out of a photo taken out during the wonderful moments. Snapchat effects can you transform it into a dream photo.
Show the personality of your brand by highlighting areas that will be more relevant to the audience.
Add Snapchat stories and memories about your business to make it more authentic especially if targeting the younger generation. A video emphasizing on brand differences and some caption can help you in reaching a new audience for the business.
Customize the content with various customization options to make it a perfect snap that says a lot using art.
2. Build traffic
With a lot of functionalities, you can use, Snapchat will enable you to reach a large audience and be able to engage them with your content. The Snapchat key features: stories, discovery, memories, chats, and text enables you to stay in touch on real-time.
Use the app to share about new features in your product or share some tips and applications to your customers.
Use Snapchat campaign in order to raise awareness about your product
Showcase special events
Are you attending conferences, workshops or launching a new product? Most of the events are on invite basis but you can bring your followers on board. Use Snapchat to update them on what is happening on the event, take Snapchat moments throughout the event and share with the followers to let them know what is happening in the event.
This will make them feel as if they attended the live event together with you.
You should also pay attention to holidays and other major events happening in your country. Find events that relate to your company and make a story based on the event.
Tell a story
Great marketing is always based on telling a story. This helps to develop and nurture a meaningful relationship with your followers. The highly engaging behind the scenes style enables you to come up with content that engages your followers.
Share successful stories about your product brand, what makes it unique and any other information of interest to your followers.
If you sell motor cars, take a faux race with the audience in the newest model.
When introducing a new product, your followers will have an insight script instantly before others get to know about your product. Sharing more information on the product will enable you to build a strong friendship with them.
Sharing more stories about your product brand not only build traffic to your business but more importantly, it helps in building influence. You need to build authority and credibility through the stories shared. Your followers need to trust you as a credible source of information).
3. Build authority and credibility on your brand
When using Snapchat for your business you need to build influence with your audience. Not only just get traffic to your business but build your authority and credibility.
I know your probably asking “how can you build this when the incoming traffic has no idea who you are?”
Snapchat not only allows you to share ideas with audience and followers but also your attention. The more you share, the audience will actually begin to feel connected to you on a deeper level and see you as someone to be trusted.
Techniques you can follow to build authority and credibility
a) Share generously what you know. The more you know about a certain topic the more you will be seen more credible and authoritative. Talk more about your product, your followers want someone they can connect with, so be known as someone who generously shares what they know.
Authority is about sharing what you know generously. You will learn more as you share. You need to keep growing your knowledge.
b) Not only share what you know but also what you don’t know yet. You need to be clear with the audience on your strength and also promote those strengths. Let your audience know the areas you don’t know yet and you’re still learning them. This helps in building transparency with the followers.
Your followers will trust you more because they can see you’re willing to admit to your weaknesses. This helps in creating a deeper connection with them since it shows you are a human being with weaknesses and they can also relate to this.
c) Learn from the public. Gather more information from the public and learn from them. When the audience knows that you can admit you don’t know everything, it will have a big impression on them because they have someone they can relate to.
Ask a lot of questions on various topics and listen to the audience feedback. This enables you to acquire more knowledge from interacting with them. Learning from asking or interviewing the audience enables you to have more authority on your brand and be an expert in that area.
d) Interact with influential people to help you grow your business. Let them share their success stories from where they were before to where they are now.
4. Build visibility in the marketplace
Compared to business ads and other social media platforms, Snapchat creates a one-on-one relationship with the followers. Sharing stories, video, and texts help build a connection with the followers. They will feel more connected to your business.
Take a video of what happens behind-the-scenes of your business. This will make you connect immediately with the customers and let them have that feeling of its “real” and they will be more close and personal. They feel like the stories are being shared with friends. Then expand this relationship and let it grow.
5. Demonstrate reliability
You not only need to build authority but also show reliability. Your audience needs to know they can rely or depend on you. Don’t promise things you can’t deliver to them. If you promise your audience to post a story every week, then post the story. Always make an effort to show up.
Aim to build an online influence for your audience. Come up with a way to Keep new visitors coming and maintain them in your business. Develop stories that will enable you to connect with the audience on a personal level.
Knowing this, how will you leverage the benefits of Snapchat to build your business brand this year?